1. Introduction

Liberty Tree Service (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through compliance with this Privacy Policy. This policy describes the types of information we may collect from you, or that you may provide, when you visit our website (libertytreeservice.com), contact us by phone, email, or text message, request a quote, or otherwise use our tree care and related services (collectively, the “Services”). It also describes our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

• On our website and any pages/subdomains we operate;
• Through email, text message (SMS/MMS), phone calls, and other electronic communications between you and us;
• When you request an estimate, schedule a job, or communicate with our office, field crews, or automated systems (including our AI receptionist and scheduling tools);
• Offline, such as through paper estimates, invoices, or in-person conversations.

It does not apply to information collected by any third party, including through any application or content that may link to or be accessible from our website, or to third-party websites we may reference for informational purposes.

Please read this policy carefully. By using our website or Services, you agree to the practices described in this policy. If you do not agree, please do not use our website or Services.

2. Information We Collect

We collect several types of information from and about users of our website and Services, including:

a. Personal identifiers, such as your name, mailing/service address, email address, and telephone/mobile number.

b. Property and service information, such as your property address, photos of trees or property conditions you submit for an estimate, service history, and job notes.

c. Payment information, such as billing address and payment details processed through our invoicing/payment platform (we do not store full card numbers on our own systems).

d. Communications data, including the content of emails, text messages, and call records exchanged with our office, sales staff, or automated systems, for quality assurance, scheduling, and customer service purposes.

e. Technical and usage data, such as IP address, browser type, device type, pages viewed, and referring URLs, collected automatically through cookies and similar technologies when you visit our website.

3. How We Collect Information

We collect information directly from you when you:

• Fill out a contact, quote-request, or scheduling form on our website;
• Call, text, or email our office;
• Interact with our automated receptionist or scheduling tools;
• Sign up for service, referral, or promotional programs; or
• Communicate with our crews or staff in the field.

We may also collect information automatically as you navigate our website, using cookies, web beacons, and similar technologies, and from third parties such as our field service and CRM software provider, our automated call/text answering services, and payment processors.

4. Mobile Information and SMS/Text Messaging

If you provide us with your mobile phone number — whether by requesting a quote, scheduling service, or texting our business line — we may use it to send you appointment reminders, quotes, invoices, service updates, and follow-up communications by SMS/MMS text message.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the categories of SMS consent and phone numbers will not be shared with any third parties for marketing purposes. Your mobile opt-in information and consent will not be sold, rented, leased, licensed, disclosed, or otherwise shared with any third party for their own marketing purposes.

We may share mobile information with service providers who help us deliver text messages on our behalf (such as our field service management and messaging platform), solely for the purpose of providing and improving our Services. Message and data rates may apply. Message frequency varies based on your interactions with us.

You may opt out of receiving text messages from us at any time by replying “STOP” to any message we send, or by contacting us directly using the information in Section 9 below. You may reply “HELP” for assistance. After you opt out, we will send you a one-time confirmation text, and you will not receive further messages from us unless you opt back in.

5. How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information, to:

• Provide, schedule, and manage the tree care and landscaping services you request;
• Prepare and send estimates, invoices, and payment reminders;
• Communicate with you about appointments, job status, and follow-up care;
• Respond to inquiries, requests, and customer service needs;
• Improve our website, services, and customer communications;
• Send you information about services we think may interest you, where you have not opted out and where permitted by law;
• Comply with legal obligations, municipal contract requirements, and industry standards (including ISA arboricultural standards where applicable); and
• Protect the security and integrity of our business, website, and communications.

We will not use your mobile phone number or SMS opt-in data for any purpose other than the tree care and landscaping communications described here, and we will not use it to send unsolicited marketing messages without your consent.

6. Disclosure of Your Information

We do not sell your personal information. We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect, or that you provide, as described in this policy:

• To our subsidiaries, affiliates, and employees who need the information to help provide our Services;
• To our field service management/CRM platform, scheduling and dispatch tools, automated receptionist provider, and payment processor, solely to carry out the purposes for which you provided the information;
• To municipal or commercial clients where required to fulfill a contract and only to the extent necessary;
• To comply with any court order, law, or legal process, including responding to any government or regulatory request;
• To enforce our rights arising from any agreements entered into between you and us, including for billing and collection;
• If we believe disclosure is necessary to protect the rights, property, or safety of Liberty Tree Service, our customers, or others; and
• With your consent.

We do not share mobile phone numbers or SMS consent records with third parties for their own marketing or promotional purposes, under any circumstances.

7. Data Security

We have implemented reasonable administrative, technical, and physical measures designed to protect your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Payment processing is handled through our third-party invoicing/payments platform, which maintains its own security standards for payment data.

Unfortunately, no method of electronic transmission or storage is completely secure, and we cannot guarantee the absolute security of your information.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide services, maintain business and tax records, satisfy municipal contract recordkeeping requirements, and comply with legal obligations. When information is no longer needed, we take reasonable steps to delete or anonymize it.

9. Your Choices and Rights

You may:

• Opt out of text messages at any time by replying STOP;
• Request access to, correction of, or deletion of your personal information;
• Ask us not to use your information for marketing communications; and
• Contact us with any privacy questions or concerns.

To exercise any of these rights, contact us using the information below. We will respond within a reasonable time.

10. Children’s Privacy

Our website and Services are directed to adults seeking tree care and landscaping services. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete it.

11. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the revised policy on this page with an updated “Last Updated” date. Your continued use of our website or Services after any changes constitutes acceptance of the revised policy.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Liberty Tree Service
Round Rock, Texas
Email: liberty@libertytreeservice.com